TOP AD0-E560 EXAM DUMPS, AD0-E560 CERTIFICATION

Top AD0-E560 Exam Dumps, AD0-E560 Certification

Top AD0-E560 Exam Dumps, AD0-E560 Certification

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Tags: Top AD0-E560 Exam Dumps, AD0-E560 Certification, Test AD0-E560 Guide, AD0-E560 VCE Dumps, New AD0-E560 Exam Preparation

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Free PDF Adobe - AD0-E560 - The Best Top Adobe Marketo Engage Architect Master Exam Dumps

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Adobe Marketo Engage Architect Master Sample Questions (Q119-Q124):

NEW QUESTION # 119
A company has a Revenue Cycle Model set up to measure progression from Anonymous > Known > MQL > SQL > Opportunity > Customer, with a detour for unqualified leads and another for recycled leads. They have run a reactivation campaign to encourage recycled leads to engage with the brand and have sales follow up. The campaign is successful with a high percentage of the target audience filling out a contact form; however, these leads do not appear in the MQL stage.

  • A. When a lead has been recycled via the CRM integration, their stage cannot be changed in Marketo again.
  • B. Leads that are recycled cannot re-enter the Revenue Cycle Model stages
  • C. If a lead has reached the scoring threshold for MQL, new points from the contact form are not triggering the transition rule to MQL.
  • D. Once a lead has left the success path on a Revenue Cycle Model, they cannot return to any stages on the success path.

Answer: C


NEW QUESTION # 120
What methods can be used to track attribution in Marketo? (Choose two)

  • A. Creating Static Lists
  • B. Adjusting Smart Campaign Filters
  • C. Integration with CRM
  • D. Use of Program Tags

Answer: C,D


NEW QUESTION # 121
An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?

  • A. One set of channels should be created, and separate program statuses should be used to designate Direct or Partner
  • B. One set of channels should be created, and a tag should be used to determine Direct or Partner
  • C. Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
  • D. Create a single global program to consolidate reporting for both direct and third-party seller marketing

Answer: C


NEW QUESTION # 122
What should be the first step when defining project boundaries?

  • A. Conduct stakeholder interviews
  • B. Document the reporting structure
  • C. Analyze the lead scoring model
  • D. Review the campaign execution process

Answer: A


NEW QUESTION # 123
After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

  • A. CMO, CFO, Sales Operations, Head of Sales, and the Marketing team
  • B. Sales Operations, Sales Representatives, Sales Managers, and Data Analysts
  • C. Marketing team, Sales Operations, and the Head of Sales
  • D. The CMO, Data Analysts, the Head of Sales, and the Marketing team

Answer: B


NEW QUESTION # 124
......

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